Jenny Groenewald attended the Johannesburg College of Art ( now the Johannesburg Technicon) after matriculating and completed the basic first year course with the intention of doing the Fine Art Diploma. However, upon realising that the only opening for Fine Artists at that time was teaching and having passionately disliked her school years, she instantly switched to Graphic Design.
After five years in advertising, Groenewald joined up with John Hunt for the following six years (he as copy writer, herself as art director). They were then asked by Reg Lascaris to be founding partners, together with Graham Metcalf, in what was to become Hunt Lascaris.
For the following eighteen years Groenewald was director and partner in one of South Africa's major advertising success stories. Hunt Lascaris has won ‘Agency of the Year’ in South Africa more times than any other advertising company and has been a winner and twice a runner up in the American ‘Advertising Ages International Agency of the Year’ award.
Having personally won more than 100 top local and international awards and having been the first South African female to judge at the Cannes Advertising Festival, Groenewald was named as one of DE KAT’s ‘Twenty Most Influential Afrikaners’ together with the likes of F.W.de Klerk and Anton Rupert amongst others (this despite the fact that she claims her Afrikaans is not too good!).
With Hunt Lascaris bought out internationally by TBWA, Groenewald was at last able to escape with her husband to a small farm on the edge of the Karoo. Here she has, at last, returned to her first love - painting. With a wonderful studio overlooking the Langeberg she intends making up for the ‘lost’ years in advertising.
After five years in advertising, Groenewald joined up with John Hunt for the following six years (he as copy writer, herself as art director). They were then asked by Reg Lascaris to be founding partners, together with Graham Metcalf, in what was to become Hunt Lascaris.
For the following eighteen years Groenewald was director and partner in one of South Africa's major advertising success stories. Hunt Lascaris has won ‘Agency of the Year’ in South Africa more times than any other advertising company and has been a winner and twice a runner up in the American ‘Advertising Ages International Agency of the Year’ award.
Having personally won more than 100 top local and international awards and having been the first South African female to judge at the Cannes Advertising Festival, Groenewald was named as one of DE KAT’s ‘Twenty Most Influential Afrikaners’ together with the likes of F.W.de Klerk and Anton Rupert amongst others (this despite the fact that she claims her Afrikaans is not too good!).
With Hunt Lascaris bought out internationally by TBWA, Groenewald was at last able to escape with her husband to a small farm on the edge of the Karoo. Here she has, at last, returned to her first love - painting. With a wonderful studio overlooking the Langeberg she intends making up for the ‘lost’ years in advertising.
